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  • Writer's pictureTania Wee

Get your Korean Fix at Malaysia's first emart24 at Bangsar South

Trendy, stylish and artisanal are words that can be used to describe the newly established convenience store from Korea that has opened its doors in Malaysia. At emart24's first Reserve Store situated in Bangsar South, you can grab fresh Korean street food, aromatic coffee, exclusive Korean snacks from its I’m e and No Brand private labels, and an extensive K-beauty range all in a lifestyle-first concept.

Innovation is also what drives the Reserve Store concept – featuring markedly larger spaces, customised interiors, and a distinct character for each store. The Bangsar South outlet features spacious aisles, high ceilings, a clean interior and a wide array of ready to go meals befitting of its office surroundings.

The concept provide an opportunity to introduce new ideas, from product offerings to store design, all of which result in a unique experience every time. This brings about a wider offering from General Stores, although customers can be assured of consistency in quality throughout. The first General Store will begin operations in Hartamas very soon, carrying signature offerings such as Korean street food.

In terms of food safety and quality, emart24 is committed to ensuring that all ingredients used for fresh food and ready-to-eat meals are sourced from Halal-certified suppliers. Beyond food, customers can also enjoy a wide array of cosmetics, personal care and even fragrances thanks to their collaboration with OnlyKorea, an authorised distributor of authentic imported K-beauty products who is also slated to be one of the leading K-beauty retailing groups in Asia.

emart24 is no newcomer to the scene, having been established in 2014 and has rapidly grown to over 5,500 stores in a mere 7 years, earning the distinction of being Korea’s fastest-growing convenience store. While it may be sometime before we can start travelling to South Korea once more, take comfort in the fact that Korea is coming to us with emart24 planning to open 300 stores all over the country over the next 5 years.

In Korea, emart24 is operated by Shinsegae Group, the country’s largest retailer, and was the first convenience store brand in Korea to introduce unmanned convenience stores, forging ahead with technology adoption.

The group continuously seeks improvement by adopting innovative ideas, such as self-checkout kiosks and purchase tracking, aimed at enhancing customer experience. “Especially now, in the current climate, contactless payments are the preferred method for both consumers and businesses. With emart24’s technological advances in Korea, our long-term goal is to gradually introduce these innovations in Malaysia,” explained Vuitton Pang, CEO of emart24 Malaysia.

Look out for promotional updates and further information at or follow the emart24 Malaysia Facebook page at and Instagram at

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