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  • Tania Wee

Petra Lifestyle To Launch Roberto’s Pronto and Central Kitchen

Italian cuisine lovers here will soon be able to source Roberto’s homemade pastas, sauces and a number of authentic Italian food items and ingredients to cook in their own homes from Roberto’s Pronto, an Italian deli store under PETRA Lifestyle which is set to be operational from early next year.

The deli, located in Ara Damansara, will also stock a variety of cheeses, cold cuts, olive oil, meats etc, and also serve Roberto’s famous pizzas as part of the takeaway menu to cater to surrounding neighbourhoods. Customers will be able to order pizzas via food delivery applications.

PETRA Lifestyle President Roberto Guiati said, “Our vision for Roberto’s Pronto is to emulate a typical neighbourhood grocery store that you can find in an Italian village. We want to offer authentic Italian food ingredients and fresh Roberto’s pizza to Ara Damansara and Subang areas.”

The plans were unveiled during the second anniversary celebration of Roberto’s 1020 Osteria at Bangsar Shopping Centre today. “Apart from the deli store, our central kitchen will also be operational in view of the expansion plans that we have for the Roberto’s and Luce restaurants. The central kitchen will allow our F&B group to maintain the high quality and standards of the food served at our restaurants in a more cost-effective way,” he said.

Meanwhile, PETRA Group Chairman and Chief Executive Datuk (Dr) Vinod Sekhar said Roberto’s 2nd year anniversary is a milestone as it proved that with tenacity and hard work, it can sustain and come this far. “We started this venture when Malaysia and the rest of the world were in the midst of the Covid-19 pandemic. While other businesses were closing down, we saw an opportunity in F&B to create something special that would go beyond the pandemic.

This journey has taught us perseverance, and it has also showed that we are capable of establishing a successful, unique, authentic Italian restaurant brand in Malaysia and take it around the globe from here,” he said. “Our determination to forge ahead despite the challenging times, creating employment and revenue opportunities, stimulate the economy and lift people up with us while doing so, is the reason we are here,” added Datuk Vinod.

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