• Tania Wee

Digital meets fashion with 😺 x 🙂, from 11 Sept 2020 onwards

😺 x 🙂

If you understood what collaboration this is, then congratulations. These are the brands for you as sports company PUMA is teaming up with emoji® - the iconic brand for a new line of footwear, apparel and accessories. Classic PUMA silhouettes are adorned with emoji® icons for this playful new collection.

emoji® has formed a new digital language that’s fun, expressive, and universal. The PUMA X emoji® collaboration was made to showcase the way we communicate in the modern world.

Designed through the lens of instant messaging, the collection pairs emoji® icons that speak to everyone with bright color combinations, creating a range that is young and vibrant. The collection includes footwear, apparel and accessories for both kids and adults, allowing for spirited self-expression at any age.

The RS-2K X emoji® features a hook and loop piece on the heel where detachable ✌️, 😂 , and 🔥 emoji® icons can be added. The shoe also includes a hidden “What’s Up?” message printed on the vamp. RS-X³ X emoji® includes the same detachable emoji® feature, using the 👍, 🤬, and 🌩️ emoji® icons. The hidden “What’s Up?” message also appears on this shoe in the quarter overlay.

The PUMA X emoji® Tee and PUMA X emoji® Hoodie are both available in black, gray, and yellow, each featuring an array of emoji® icons on both the front and back of the clothing. Rounding out the collection are the PUMA X emoji® Sweatpants in both gray and black, featuring side and back pockets, rib cuffs and emoji® icons on the bottom of the right leg.

Show your emotions with the 😺 x 🙂 collection, dropping on PUMA.com, PUMA KLCC, Sunway Pyramid, Pavilion, One Utama, The Gardens, IOI City, Queensbay Mall, Gurney Plaza Aeon Terbau City and Atmos KL (Suria KLCC) on 11th September, priced between RM139 – RM619.


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