• Tania Wee

Ready to FACE the Spotlight

Updated: Jul 10

The Face Shop, Korea's leading beauty brand recently launched its #EcoBeautySquadMY Campaign, a nationwide search for a new local star right here in Malaysia. Kicking off on 6 July, the competition aims to find a young personality who embodies the brand’s ethos of real, natural beauty.

Calling for applicants to express about what it means to be bold, the campaign encourages everyone to “Dare to Be”, whether this means feeling free in one’s own skin or being confident about one’s best features. With no prior experience required, it’s an amazing opportunity for aspiring talents to vie for an exciting experience.


“We are advocates for inner and outer beauty that comes from treating our skin and our planet with respect. At The Face Shop, our products are designed to care for various skin types and needs using natural, plant-based ingredients that are proven to be both gentle and effective,” said Mr Steven Jeong, Business Director of LG Household & Health Care Sdn Bhd. “With this nationwide search in both Malaysia and Singapore, we seek up-and-coming talents who share our philosophy and relate to the clean, simple and natural approach espoused by The Face Shop and we hope to build them up to become the next big social media star.”


Applicants are called upon to let their natural beauty shine forth, demonstrating their inner strength and desire to be bold trendsetters. The #EcoBeautySquad Malaysian winner stands to receive a comprehensive Grand Prize package including a 12-month contract with THE FACE SHOP, 12-month supply of the THE FACE SHOP’s range of products and more, worth up to RM20,000.


Applicants will go through several rounds of virtual elimination. In the initial stage, 100 participants will be shortlisted to attend Malaysia’s first ever series of virtual workshops, beginning with an introductory course, followed by three thematic sessions.

The workshops will be led by popular social media personality and mentor Venice Min, a multi-talented young woman who once trained as a ballet dancer before moving on to modelling and acting. Today, she is also an entrepreneur who is an advocate for female empowerment and a strong believer that hard work and constant self-improvement are keys to success.


During the virtual workshops, she will guide participants on techniques and strategies for success in the digital world. Each workshop will focus on a specific topic, with elimination challenges to identify those who will proceed to the next level. In addition, the top three challenge winners from each workshop will receive exciting prizes.


At the end of the workshops, ten (10) finalists will be selected to participate in a full-day finale event that will end with the announcement of the Grand Prize winner.


How to Enter

The #EcoBeautySquadMY Competition is open to all Malaysian residents aged 18 years and above. To participate:

* upload a photo or video (no longer than 1 minute) of yourself on Instagram, with one interesting fact about yourself that makes you a top choice to be the next Eco Beauty Star!

* fill up a google form at bit.ly/EcoBeautySquadMY

* hashtag #EcoBeautySquadMY and tag @thefaceshopmalaysia

* set your profile to public

That’s all it takes to be in the running for a life-changing experience with The Face Shop!

All entries will be judged on creativity and originality, engagement level and how well it complements the brand values and image of The Face Shop.

Competition deadline: 10 August 2020


For more information on THE FACE SHOP and the #EcoBeautySquadMY Campaign terms and conditions, visit www.thefaceshop.com.my or follow the official social media channels www.facebook.com/thefaceshopmalaysia & www.instagram.com/thefaceshopmalaysia.


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