top of page
  • Writer's pictureTania Wee

Riding the Hallyu Wave to South Korea

Think Korea and alongside the kimchi and Hanok village, the next thing that comes to mind is the craze of the Hallyu Wave aka the Korean Wave. Thanks to Netflix and its high quality production of K-drama series, the Korean culture has become increasingly popular in recent years, with millions of fans from around the world traveling to Korea to experience the country's unique culture, entertainment, and lifestyle.

In Malaysia, the Korean Wave has also made a significant impact, with K-dramas, K-pop, and Korean cuisine gaining a devoted following among Malaysians of all ages.

So, if you are a Malaysian who loves all things Korean, here are some reasons why you should consider taking a trip to Korea for your next vacation.


Korean cuisine is one of the most distinctive and delicious in the world. From fiery kimchi to savory bulgogi, Korean food offers a tantalizing mix of flavors and textures that will leave your taste buds tingling. And the best part is, you don't have to break the bank to enjoy it. Korea is known for its affordable and tasty street food, with everything from hotteok (sweet pancakes) to tteokbokki (spicy rice cakes) available at affordable prices.

For a more upscale dining experience, you can try one of Korea's many traditional restaurants, where you can enjoy dishes like samgyetang (chicken soup with ginseng) or haemul pajeon (seafood pancake) in a cozy and welcoming atmosphere. And if you're feeling adventurous, you can even try some of Korea's more unusual delicacies, like live octopus or silk worm pupae!

Culture and History

Korea has a rich and fascinating history, with a unique blend of Confucianism, Buddhism, and Shamanism shaping its culture and traditions. From ancient palaces to traditional markets, Korea offers plenty of opportunities to explore its heritage and learn about its customs and beliefs.

Some must-visit cultural attractions include Gyeongbokgung Palace, the largest and most iconic palace in Seoul, and Bukchon Hanok Village, a beautifully preserved neighborhood of traditional Korean houses. You can also visit the National Museum of Korea, which houses a vast collection of artifacts from Korea's long and storied history.


Of course, one of the main draws of Hallyu tourism is the opportunity to experience Korea's vibrant and dynamic entertainment scene. K-pop concerts, K-drama filming locations, and celebrity sightings are all part of the Hallyu experience, and Korea offers plenty of opportunities to get up close and personal with your favorite stars.

You can visit the SM Town Coex Artium in Seoul, a state-of-the-art facility that showcases the best of K-pop and Korean entertainment. You can also take a stroll down the famous Gangnam street, made famous by Psy's hit song, "Gangnam Style," and see the many K-pop agencies and studios that are based there.


Korea is also home to some of the most beautiful natural landscapes in the world. From stunning beaches to rugged mountains, Korea offers plenty of opportunities to escape the hustle and bustle of the city and immerse yourself in nature.

One of the best ways to experience Korea's natural beauty is by hiking one of its many mountains. The most popular is Mount Seorak, which is known for its stunning scenery and challenging trails. For a more leisurely hike, you can try Namsan, a mountain in the heart of Seoul that offers breathtaking views of the city.


Finally, no trip to Korea would be complete without a little bit of shopping. Korea is known for its trendy and affordable fashion, with everything from streetwear to high-end luxury brands available in its many shopping districts.

Some of the best places to shop in Korea include Myeong-dong, a bustling shopping district in the heart of Seoul that is famous for its beauty products and street food;

Hongdae, a hip and trendy neighborhood that is popular with young people and is home to many independent boutiques and shops; and Gangnam, the upscale district that is known for its high-end fashion and luxury brands.

In addition to fashion, Korea is also famous for its cosmetics, with K-beauty products taking the world by storm. Korean cosmetics are known for their innovative ingredients and high-quality formulations, and you can find everything from sheet masks to skincare serums at affordable prices in Korea's many beauty shops.

To surmise, Hallyu tourism is a fantastic way for Malaysians to experience the unique culture, lifestyle, and entertainment of Korea. Whether you're a K-pop fan, a foodie, or a nature lover, Korea has something to offer everyone, and its warm and welcoming people will make you feel right at home.

So why not start planning your Hallyu adventure today with Sedunia Travel? With so much to see and do, let the experts plan out an itinerary for you from flights to accommodations to ground activities. You're sure to have an unforgettable experience that you'll cherish for years to come without the pains of planning. Drop them an email at or check out

43 views0 comments
bottom of page